The Sulit.com.ph team is composed of dynamic, talented, and technologically-driven individuals who share a common interest in creating innovative solutions from modern ideas. Our passion is to provide our fellow Filipinos the opportunity to grow and make it big on their chosen career fields and business industries.
Learn more about us. What's really behind Sulit.com.ph?
This is our goal, our future. This is what motivates us in providing you the best products and most innovative services.
When we deal with our clients, customers, and stake holders, we make sure that are guided by these exceptional values.
From experimentation to exploration, learn how Sulit.com.ph as a simple project became the Philippines' no. 1 local website.
Skilled with extraordinary powers, these ninjas are the ones responsible in creating, maintaining, and enhancing the Sulit.com.ph website and corporate entity.
When we're not in front of the computer, we go out, do charity events, and simply make the world a better place!
We don't intend to brag, but we can't help to be proud of these awards and recognitions that were given to us.
Vision and Mission
We will be the Philippines' undisputed leader in E-Commerce in terms of:
- Market Share & Financial Performance
- Quality of Service
- Technology & Innovation
- Team Competence & Skills
- Social Responsibility
We are a Filipino E-Commerce Company that provides opportunities and solutions to help enrich people's lives through technology and innovation.
- Value Driven
Everything started with the launch of Sulit.com.ph on September 11, 2006 as a free online classified ads website. This wasn't a coincidence; the founders intentionally chose this date to launch so that it would give a great recall for the website.
Founded by RJ as the web developer-slash-architect and Arianne as the web designer and test engineer, Sulit.com.ph was supposed to be launched on August 2006. However, during this time, two other websites with huge marketing budgets and targeting the same market kicked off: (1) auction site which launched with a P30 Million promo; and (2) classified site entered the Philippines with full media coverage (TV and print).
The name SULIT was chosen for 2 reasons:
1) Sulit means "worth it" in English;
2) It is an acronym for "SUper Low Internet Trading".
Sulit.com.ph is a short version of SULIT COMmunity PHilippinesFrom Experimentation to Exploration
Sulit.com.ph was launched initially as an experimental website to know which niche or category is best to target through the amount of traffic each category will bring in to the site. Unexpectedly, by the end of November 2006, traffic to the website started to show growth; hence, the founders decided to push through with the classifieds ads format altogether.
This decision was found to be rational as the website continued to grow month by month. This then led the founders to register a sole-proprietorship entity under the name Netrepreneur Connections Web Services or NetCon in April 17, 2007. The name "Netrepreneur" became really ideal as one of the main purposes of the website is to connect Internet Entrepreneurs.
It was also during this time that the founders carried the Sulit motto of "Pay It Forward."
Ok, not the world yet; just the Philippines for now.
By August 2007, Sulit.com.ph came out of RJ's bedroom and a small 2-man office was constructed in front of RJ's residence. Arianne resigned from her job as a development project-lead in a bank in Makati to help RJ run Sulit.com.ph.
The website continued to grow until the founders decided to incorporate Sulit.com.ph under a corporation. The company was incorporated in January 25, 2008 under the name Netrepreneur Connections Enterprises, Inc. but it was still a home-based business.
After incorporating the business, the founders knew it was time to expand and get more people who would help them operate the business. Thus, another office that can house more team members was constructed at the 2nd floor of RJ's residence. By March 2008, the founders hired the 3rd team member. By May 2008, two more team members joined the company, bringing the workforce to five.
By 2008, Sulit.com.ph started to be noticed by large companies and received a number of investment, partnership, and buyout offers.This is it, Sulit!
In August 2009, Sulit.com.ph closed an investment from MIH, a global internet company with businesses holding leading market position at different regions of the world.
During the same month, Sulit.com.ph transferred out of RJ's residence to a new office in Ortigas Center, Pasig City. By this time, the company was able to increase its workforce to 10 team members and started to operate as an actual business corporation.
As the website maintains its growth and popularity, the company continues to expand and increase its resources, as well. As of today, Sulit.com.ph has more than 40 super cool, full-time team members, each with special skills and talents, contributing both their passion and knowledge to share with the goals and objectives of the founders.
Sulit Netrepreneur Academy: Soar with the Dragon
When: April 27, 2012
Where: Unionbank Plaza, Ortigas Center, Pasig City
Sulit.com.ph: Ano hanap mo? Media Launch
When: April 18, 2012
Where: EDSA Shangri-La Hotel, Mandaluyong City
Sulitizens' Christmas Party: Sulit Winter Wonderland
When: December 17, 2011
Where: SMX Convention Center, Pasay City
Sulit Netrepreneur Academy: Online Marketing Knowledge is Power
When: November 11, 2011
Where: Unionbank Plaza, Ortigas Center, Pasay City
Sulit.com.ph 5th Anniversary
11 Sulit Smiles @ 5 Fun Run: Bringing 11 children to school for 5 years with World Vision
When: September 11, 2011
Where: Philsports Complex, Pasig City
Drive it. Stick it. Sulit! Wave 2
When: July 22-23, 2011
Where: Bluewave Macapagal, Pasay City
Sulit Auto Club Fun Drive
When: July 17, 2011
Where: Chapel on the Hill, Batulao, Batangas
Sulit Netrepreneur Academy (SulitNA)
When: May 6, 2011
Where: Unionbank Plaza, Ortigas Center
Drive it. Stick it. Sulit! Wave 1
When: April 29-30, 2011
Where: Metrowalk, Ortigas Center
Sulit Christmas Party 2010: Christmas in our Hats
When: December 18, 2010
Where: Decagon Silvercity, Julia Vargas, Pasig City
Sulit.com.ph 4th Anniversary
SULITulungan para sa SULITaniman: Charity Event with Gawad Kalinga
When: September 11, 2010
Where: San Pablo, Laguna
Sulit.com.ph Christmas Tree Party 2009
When: December 12, 2009
Where: Club Phi, Metrowalk, Ortigas Center
Sulit.com.ph Celebrates Christmas with Bantay Bata Bulacan Chapter
When: December 09, 2009
Where: Norzagaray, Bulacan
Sulit.com.ph 3rd Anniversary
Sulit Donates to Bantay Bata 163: Charity Project 2009
When: September 11, 2009
Where: Norzagaray, Bulacan
Need we say more? They are the really awesome founders and big bosses of Sulit.com.ph.
Tagged as Sulit's Bomb Squad and Kung Fu Division, they are actually the company's exceptional Software Engineering team.
Sulit's Network and System Administration team handles the highly clandestine operations of the website.
All there is to know is that the most sociable, sophisticated, and stylish people belong in this team - the Business Development, Sales, and Marketing (BSAM) team.
Remember those countless tickets you file in the website? The Support Team takes care of them. And when you get reported, they handle the concerns, as well.
The Sales Specialists or Ad Consultants are the voices that introduce and explain Sulit Gold to existing members. If you get a call from them, expect a great SG deal!
They scout, they hire, they make the Sulit.com.ph family bigger and better. If you want to join us, convince them why.
For money and logistics matters, these ninjas are the ones who are highly responsible. So, is it appropriate that they are being revealed here?
Ninjas on Top Meet More NinjasNeed we say more? They are the really awesome founders and big bosses of Sulit.com.ph.
RJ is the primary person responsible for Sulit.com.ph. Without him and his really big and engaging ideas, Sulit will not exist. Well, it will probably, but not as cool and tech-savvy as how it is now.
As the "big boss" of the company, RJ leads and manages the direction of where Sulit is heading. On a typical day, he spends the entire morning reading and answering emails, does work with other team members in the afternoon, and starts the "real work" during the evening. And by real work, he means coding and making those potential ideas work in real life.
At the age of 30, RJ is undoubtedly proud to have created the leading buy and sell website and leading local website in the Philippines. He affirms, "Sulit.com.ph can make a big difference for a lot of people. It is a unique opportunity to innovate and help a lot of people as its byproduct."
- RJ is your typical campus nerd. He cuts classes, but still manages to get good excellent grades.
- No, he is not an IT or computer science graduate. He finished BS Mechanical Engineering at the University of the Philippines, Diliman in 2001.
- He lives by the motto "Pay it forward!"
Arianne Rose David
Aside from being the wife and inspiration of RJ, Arianne is the head of operations of Sulit.com.ph. She oversees the day-to-day operations of the company, including assisting the Managing Director in leading and managing the company according to the business strategic plans.
As a computer science graduate, Arianne has always worked for IT companies where she had further developed her technical skills. However, being the perky and cheerful person that she always has been, she is more into the graphical side of the website and the business side of the company.
Quick fact: Do you know that when she was younger, Arianne wanted to be an Astronaut? Talk about getting out of your comfort zone and conquering the world!
Hobbies: Cooking and shopping
Super power: Can stand still despite great challenges
Motto: Stand up, move forward, smile, and fly!
Technical Ninjas Meet More NinjasTagged as Sulit's Bomb Squad and Kung Fu Division, they are actually the company's exceptional Software Engineering team.
Leading Sulit's Software Engineering team, Bit ensures that the wheels of development keep turning on a daily basis. With Atenean blood running through his veins, Bit was a graduate of Computer Science, but would have tried to double major in Information Design if he had a chance to redo his college life. And this is coming from the guy who crammed and cut classes all the time!
Special skills: Raising each eye brow independently
Motto: Turn your face to the sun and the shadows fall behind you.
Richard Peter Ong
RP belongs to the Bomb Squad and Kung Fu Division of Sulit.com.ph, also known as the Software Engineering team. On a daily basis, he enhances his technical Kung Fu skills and then uses them to throw away the villains that try to attack the website. Like the big boss, RP also is your typical campus nerd, but with a twist. He was once called the "badass genius".
Motto he lives by: Work when you work. Party when you party!
As a graphic designer, Justin's job is to "make everyone's life easier (in terms of the website's user interface). The best thing about his work is that he makes other people realize that that there is always an easier way of doing something. More than being a talented artist, he is an athlete, comedian, and good citizen (according to him).
Random fact: In his past life, he believes he was a person. In his next life, he's pretty sure that he'll still be a person, just a better one.
Frederick Stephen Bangug
Eric is another Technical Ninja who spends his typical day by coding, coding, and doing more coding. According to him, he chooses to work at Sulit because he gets to work with great people, face challenging tasks, and learn a lot of new things. His hobbies include travelling, playing badminton, and – like everyone else’s – eating.
Favorite food of all time: Spaghetti
Motto he lives by: Do unto others what you want others do to you.
Sarah Elizabeth Kuizon
Sarah likes her boss' brains (no, she is not a zombie!). As a PHP ninja who creates web and mobile applications, she appreciates that there is always something new to learn at Sulit.com.ph. Her typical day consists of: coffee, code, lunch, code, snack, code, and more code.
In class, she was the: campus nerd.
Micael Andrei Diaz de Rivera
Micael is a well renowned social researcher (secret admirer/stalker) in his circle of friends. He was introduced to the the trade when he worked on a large online community for kids as a moderator and had to do routine background checks on trolls and hooligans. Barney Stinson from How I Met Your Mother is his mentor and idol. He formulated the theory of infinite crushables that has, since then, impacted many lives. He has never had a girlfriend and we now understand why.
He spends his time reading books, watching musical theater, studying Theology, and drinking wine - alone. Hug him when you see him on the MRT/LRT.
Gerdan is the man behind the creative banner ads you see across the Sulit website. For 7 years now, he has been working as a graphic designer from various industries, only to eventually realize that Sulit is way better than all of his former companies. A band member in campus, his talents include drawing and playing the guitar.
Always wanted to be a: Superhero
Motto he lives by: Just go with the flow!
The More Technical Ninjas Meet More NinjasSulit's Network and System Administration team handles the highly clandestine operations of the website.
Ronald Allan Tomimbang
In charge of many clandestine operations, Ron manages the server infrastructure of Sulit.com.ph. Working for different local and international IT companies since 1993, he is very well experienced in resolving problems related to security, deployment, and hardware issues. With how technical this guy is, you would never expect that he actually dreamt of being a doctor when he was younger.
Favorite quotation: "Give man a fish and you will feed him for a day. Teach man to fish and you will feed him a lifetime."
In 5 years, he sees himself: Having his own bakeshop or restaurant
Jessie Boy, as what he is called in the office, is the all-around hardware and network guy at Sulit.com.ph. He loves what he does because it does not require a lot of physical effort; instead, it further develops his logical thinking (and makes him awake all the time!) Your typical law-abiding citizen, Jessie spends 20 minutes in the morning for coffee, breakfast, and grooming; one hour for lunch during noon; and then the rest of the day working. Don't we all? :P
In 5 years, he sees himself: Bar hopping around the world.
Business Ninjas Meet More NinjasAll there is to know is that the most sociable, sophisticated, and stylish people belong in this team - the Business Development, Sales, and Marketing (BSAM) team.
MeAnne is the head of the BSAM team of Sulit.com.ph. In other words, she is responsible of coming up with innovative ways of duping people to burn money in the spirit of patriotism. (Nosebleed?) On a typical day, she read things that don't matter and then do reports about these things and say that they actually matter. Her ultimate goal is to cross the finish line, wherever it is.
Talent: Do you really want to know?
Relationship status: Now, cut the cheesiness!
Jennifer Nery Magboo
Nobody knows why and how, but Jean (not Jen or Jenny) is how she's being called. Belonging to the talented BSAM team, Jean's role is to bring in the money (or, in her case, Sulit Gold) to the company. And she does this, how? Simple. Eat, pray, and love. In college, she was very active in sports and extra-curricular activities, yet managed to consistently be a part of the Dean's List. Watch out for her soon-to-rise billboard along EDSA!
Talent: Sing Zombie by Cranberries non-stop
Skill: Can gobble a whole burger in 5 minutes (and still have room for dessert)!
Justin Kirk Enriquez
Always trying to do his tasks objectively and creatively, Justin’s ultimate goal is to “paint the town Sulit”. A graduate of Communication Arts, Justin is excellent in expressing his opinions and dealing with other people. His hobbies include ultimate Frisbee and gymnastics. And as a skill, he has an outstanding eye for fashion.
Super power: Faith in Jesus Christ
Motto he lives by: Live each day as if it’s your last.
Doing fieldwork most of the time, Archie is involved in personally communicating with clients and customers for SulitCars. Has worked for sales in the automotive industry for 15 years, he is very much suited for the job he does in Sulit. He considers riding motorcycles as his hobby, talent, special skill, and super power.
When asked if he graduated with honors: Is this a trick question?
Ultimate goal in life: To join a national motorcycle racing event.
Ava Nikolai Castillo
You can call her Ava or Nikki, and she will respond to both. As an SEO specialist, Ava takes care of off-page search engine optimization tactics for Sulit. On a typical day, she manages the Sulit Facebook and Twitter pages and builds links for the website. During her free time, she loves going out of town, sound tripping, singing, and poem writing.
She always wanted to be a: Veterinarian
Motto she lives by: Do what you can now and be ready for what comes next.
Although he is called Art in the office, he prefers to be called Artie. As a Jr. Marketing Officer, he makes sure that Sulit.com.ph joins the hippest and hottest events and expos in town. In a typical day, he takes multivitamins, drinks hot chocolate, and then starts talking to event partners. Although he is a gradute of Marketing and Advertising from DLSU, he wanted to take up Conservatory of Music, as well.
Super powers: Eating bags of junk food without gaining weight
In 5 years, he sees himself: In Europe, as a popular celebrity
Support Ninjas Meet More NinjasRemember those countless tickets you file in the website? The Support Team takes care of them. And when you get reported, they handle the concerns, as well.
Rey Anthony Ner
Rey is InevitableDemise. If you don't know him, you haven't been in Sulit.com.ph for too long. He monitors and administers the entire website through direct member interaction. On a typical day, he sits in front of his computer to respond to inquiries, facilitate requests from other departments, do quality assurance testing, and monitor the website.
Super power: Hulk smash
Relationship status: I don't even know what's going on!
Julie Ann De Castro
If you have tried calling the SG support contact number, you must have already talked to Julie. Although she handles and processes reports submitted by members, she also answers inquiries and concerns of members over the phone. In spite of some unfriendly customer concerns, she loves her job because of flexibility, no paper works, freedom, and dynamism. And she thinks her boss rocks, too.
Special skill: Typing a text message without looking at the keypad
Thought she lives by: Enjoy life to the fullest!
Joshua is the voice of Sulit.com.ph. Have you tried watching the instructional videos of Sulit? Hear the voice? Yes, that's Joshua. As a product officer, he handles products and features, from conceptualization to roll-out and beyond. Though he admits that he used to cut classes in school, he seems to be working perfectly fine in the office.
Hobbies: Airsoft and billiards
In 5 years, he sees himself: Taking MeAnne's job or something of similar nature
More commonly known as BENGs in the Sulit community, Alvin handles and processes report from members. Typically, he spends his day in the office by: working, smoking, working, eating lunch, working, smoking, working some more. As a student, he used to go to school without a pen, notebook, homework, and even project. As an employee, he still goes to the office without bringing anything with him, but manages to last the day.
Hobbies: Online games
Talent: Playing online games for 20 hours straight
Jovi Anne Alfaro
On a typical day, Jovi also processes reports sent by members over the support ticket. What she likes most about Sulit.com.ph is that she gets to learn and discover new things. The family-oriented environment also adds points. If she were not into IT and computer-related stuffs, she would have been culinary enthusiast.
Special skill: Stalking (beware!)
Phone Ninjas Meet More NinjasThe Sales Specialists or Ad Consultants are the voices that introduce and explain Sulit Gold to existing members. If you get a call from them, expect a great SG deal!
Because she wanted growth and improvement in her life, Enna (as her colleagues and clients call her), joined the Sulit team as a Sales Specialist whose daily tasks include calls, calls, and more calls. Once a campus crush in school, Enna originally wanted to become a nurse. Being a religious person, she would start her day by sharing Bible verses to her friends.
Favorite book of all time: Precious Hearts Romance
Motto: In everything you do, lift it up to God.
Having a strong convincing skill, Jervey also makes calls to clients and sellers on a daily basis. According to him, he joined the Sulit.com.ph team because "Sulit is the way to make life easier." Now, that's what we call persuasion! An active athlete in campus, Jervey likes to play basketball and other sports.
Favorite book: Twilight
Favorite movie: Lord of the Rings
(Now, aren't these contradicting?)
One of the things Jack loves in the workplace is her co-team members. As a hardworking sales person, she believes that Sulit.com.ph can give her big opportunities that will shape her life and future. Although she is a Nursing graduate, she always wanted to work in an office or bank.
Motto she lives by: Beauty without brains is nothing.
Favorite food: Pasta, Pizza, and anything Italian
Recruitment Ninjas Meet More NinjasThey scout, they hire, they make the Sulit.com.ph family bigger and better. If you want to join us, convince them why.
Admin and Finance Ninjas Meet More NinjasFor money and logistics matters, these ninjas are the ones who are highly responsible. So, is it appropriate that they are being revealed here?
Nedy Roan Mallorca
Ate Neds, as her colleagues call her, is in charge of many administrative tasks in the office. What she likes most about Sulit is the family-like atmosphere present in the workplace. For her, being in the Sulit office is not really a "job", but more of a "fun time". Considered as the joker in the group, expect her to break the ice when everybody seems so serious and focused with work.
In campus, she was the: school dancer and cheerleader
Motto she lives by: Live and let live!
Prefers to be called Nyanya, Neillen belongs to the Finance group of the company. One of the many perks that she loves in Sulit is the unlimited supply of coffee. Like most of the team members of Sulit, Neillen has also been a consistent honor student (and teacher's pet) while in school. She had always wanted to be a nurse, but turned out to be an accountant.
Special skills: Taxation (Now, we know who to blame with our taxes! LOL!)
Super powers: Mental telepathy
Billy John Buquir
Although BJ is his nickname at home, everyone prefers to call him Billy in the office. He used to do on-the-job training at Sulit, until he got absorbed to become a trainee (or some kiddingly calls it “Regular OJT”). Although he works on the more serious stuffs internally, he is the ice breaker inside the workplace most of the time. Try listening to his voice, and you will know why!
Favorite song (of all time): Iris by Goo Goo Dolls
Motto he lives by: Don’t judge a book by its cover…especially if you’re not a judge!
Awards and Recognitions
- Digital Filipino and Search Profile Index Web Awards 2011 - Marketplace Category Winner (December 31, 2011)
- 2012 PLDT Bossing Awardees - RJ and Arianne David (November 23, 2011)
- Digital Filipino and Search Profile Index Social Networking awards 2011- Search Engine Marketing Category Winner (September 13, 2011)
- Digital Filipino and Search Profile Index Social Networking awards 2011- Search Engine Marketing Category Winner (September 13, 2011)
- Best E-Business Website from the 12th Philippine Web Awards (April 8, 2011)
- Business Excellence Award Special Award from Go Negosyo and BPI Family Savings Bank (September 27, 2010)
- Go Negosyo Inspiring Young Filipino Entrepreneur Award - for RJ David from Go Negosyo Tagumpay ang Kabataan (September 27, 2010)
- DigitalFilipino Social Networking Awards 2010 (April 23, 2010)
- People's Choice - E-Services Category from the 11th Philippine Web Awards (February 27, 2009)
- People's Choice - E-commerce Category from the 10th Philippine Web Awards (November 23, 2007)