Senior Marketing Specialist

Responsibilities:

• Conducts market intelligence visits on a regular basis (min. 4 times per month) to gather trade and consumer feedback
• Integrates market intelligence and research to define and correlate customer needs with market trends
• Monitors competitive pricing/activities and anticipate necessary reactions to competitive price changes/activities.
• Selects target markets/market segments.
• Identify potential customers and define business opportunity.
• Defines objectives and methods of achieving the most efficient, effective distribution channels consistent with consumer needs and determines appropriate selling mix (by channel)
• Defines appropriate communications strategies by market and segment
• Integrate development of communications objectives, strategies, messages and expected results with market plans
• Demonstrates the ability to effectively prioritize work and utilize a multi-functional perspective in handling numerous assignments at once
• Identify strategic new product/business/market opportunities
• Develops communication strategies – objectives, messages and expected ROI.
• Ability to use the brand/product development process to enter new markets/customer opportunities
• Understand and implement company branding policies relating to corporate brands, brand extensions, family brands, component branding and licensing.
• Understand, support and stay consistent with global branding and the company’s identity strategy.
• Understand issues relating to confidential agreements with external vendors and the principles of licensing agreements.
• Ensure proper use of trademarks and registration marks as well as other regulatory issues
• Evaluate relationship between pricing and product/market positioning and mix.
• Assess and measure the effectiveness of marketing plans
• Manages A & P budget expenditures ensuring investments are fully optimized and projected ROI is met.
• Conveys information clearly and effectively through both formal and informal documents; review and edit written work constructively.
   

Requirements:

• Candidate must possess at least a Bachelor's/College Degree in Business Administration, Marketing, Commerce or equivalent
• At least 2-3 years of solid working experience in the field of product/brand management, requires experience in retail sales and marketing in a consumer company.
• Proven ability to juggle multiple projects simultaneously
• Proficiency in Word, Excel and PowerPoint and AC Nielsen Advisor
• Detail-oriented, with strong organizational skills.
• Takes initiative, is highly flexible, and thrives in a dynamic, fast-paced environment.
• Must be able to work within tight timelines and changing priorities.
• Excellent business English communication skills both in verbal and written
• Candidates must be willing to work in Taguig City.
• Full-Time positions available.

If you are interested in this career opportunity, we encourage you to email your updated resume to: kgonzales@drakeintl.co.uk