Marketing Consultant For Banking Services And Products Philippines

MARKETING CONSULTANT FOR BANKING FINANCIAL PRODUCTS (CALAMBA, LAGUNA)

We are in need of a marketing consultant who will help our organization (a rural bank) in developing viable target markets and new products and services.

The marketing consultant will provide inputs in the following areas of product marketing:

• Segmenting, targeting and positioning (STP) of products;
• Framework for developing a target market (assessing size, risk, profitability & sustainability of potential target market);
• 4 Ps of marketing (particularly place/distribution);
• Monitoring of product performance;
• Suggestions for additional training and skill development of sales' staff;
• Assistance in assembly of the required people and infrastructure to support the marketing initiatives.

The consultant will work under a contractual agreement for 4 to 6 months based on a scope of work covering the areas mentioned above. He/she must have had a minimum of 5 years' experience in marketing bank products and is willing to work in Calamba, Laguna.

Please email your resume (with picture) to "jvillatuyacpa@ymail.com".