Pt/physical Theraphy Clinic Seminar: Set-up & Manage A Business Philippines

SEMINAR TITLE: HOW TO START A PHYSICAL THERAPHY AND WELLNESS BUSINESS

DATE: May 8, 2012 (TUESDAY)

TIME: 9:00 AM TO 4:00 PM

VENUE: UNIT 501 MANILA LUXURY BLDG. PEARL DRIVE COR. GOLD LOOP, ORTIGAS CENTER, PASIG CITY

PROVIDER: BUSINESSGUIDE, INC.

COURSE OUTLINE:

I.            Physical Therapy and Wellness Industry

II.          Concept Overview

-      Identifying the objectives of the project

-      Identifying the mission and vision

-      Market research

-      Defining the project in terms of market positioning and branding standard

• Analyzing the target market
• Tailoring and crafting your marketing plan with promotional and pricing strategies and budgets

-      Space planning and preliminary design

-      Budget and equipment selection

III.        Feasibility Overview

-      Competitive analysis study

-      SWOT (Strengths, Weaknesses, Opportunities and Threats)

-      Core target market

-      Pricing analysis study

IV.        Architecture – space planning and design

-      Site evaluation

-      Recommended size and allocation

-      Defining flow and layout

V.          Operating Budgets and Forecasts

-      CAPEX

-      OPEX

-      Projected Financial Income Statements

VI.        Complete Set-Up Planning

-      Equipment selection and purchase recommendations

• Production management – suppliers and resources
• Installation guidelines
• Warranties
• After sales technical support

-      Product choice and services

-      Furnishings

VII.      Operations Policies and Procedures

-      Programming

-      Internal employee training and continuing education program

-       

VIII.   Professional Staffing

-      Recruiting and interviewing staff

-      New hire orientation

-      Compensation and motivation

-      Determining and writing job descriptions and profiles

-      Writing standard operating policies and procedures

-      Employee performance and merit evaluations

IX.        Marketing Strategies

-      Mission statement

-      Developing target market growth

-      Customer satisfaction and retention

PT / WELLNESS CLINIC MANAGEMENT 

I.            Introduction to PT / Wellness Clinic Management

1. Understanding Your Customer
2. Organizational Development
3. Management and Managers

II.          Front of the Office Management

1. Marketing and Sales
2. Patient / Client Management
3. Service Desk Management
4. Program Management
5. Specialized Programs
6. Profit Center Programs
7. Staff Selection and Development
8. PT / Wellness Equipment Considerations

III.        Back of the House Management

1. Health and Safety Guidelines
2. PT / Wellness Equipment Maintenance Management
3. Financial Management
4. Payroll and Compensation
5. Legal Issues
6. Insurance Considerations
7. Computer Applications

IV.        Evaluation and Strategic Planning

1. Evaluation
2. Trends Affecting Strategic Planning

“Learning Experience, GUARANTEED SATISFIED”