Social Media, Personal Branding And Guerrilla Marketing Consultant Philippines

Introduction 

I'm Pocholo "The VoiceMaster" the Founder of Creative Marketing Consultancy -  a full-service national personal branding and guerilla marketing agency based in Makati City. Our specialties include strategic branding and marketing plans, online presence design and development, public relations, and social network management. Our clients range from executives at large companies to authors and consultants. We have worked with a variety of companies in various industries, including Aquabest, Sulit.com.ph and Minute Burger. 

Areas of expertise

• Personal Branding
• Strategic marketing plans for personal and corporate brands
• Guerilla Marketing
• Creative Media
• Advertising
• Motivational and Inspirational Speaking
• Youth Development and Advocacy
• Speech Communication
• Script Writing
• Event Productions
• Voice Over Production
• Video Productions
• Audio Productions
• Motion Graphics Animation
• Graphic design
• Website development
• Blog creation and management
• PR outreach and (new) media relations
• Social network implementation

To My New Friends Pls add: http://www.facebook.com/TheVoiceMasterOnline

Futurist, Social Entrep, Youth Advocate, Voice Artist, Voice Director/Coach, Motivational Speaker, Broadcaster, Producer, Anime/Events Specialist, and Personal Branding Expert.

Pocholo “The VoiceMaster” Gonzales is a Filipino Voice Actor whose voice over works appeared in radio and TV commercials, radio dramas, children’s programs, computer games, dubbed foreign telenovelas, films and anime, and original animation. And so far, spoke to more than 100 schools and universities around the world.

Pochology: the psychology of Pocholo Gonzales.

Although still very young, Pocholo “The VoiceMaster” Gonzales is already considered as a veteran in the art of voice acting for television, radio, and even online. He started his professional career at age 16 and since then has harnessed his talent to become one of the best and most experienced in the field of voice acting.

He is also known as the Father of Philippine Podcasting. He has won the best voice actor title at the ad congress 2003 in Baguio City for the radio commercial wikang Pam bansa where he imitated the voice of Mike Enriquez.

He also organizes shows, seminars and workshops on voice acting. At present, he owns and manages CreatiVoices Productions, CreatiVisions Productions and Speech Communication Center, and also keeps himself busy with the society of young voice artists of the Philippines or SYVAP, a group of voice actors and talents he organized.

Aside from his voice acting credentials, he takes pride at being honored as a youth advocate in Washington DC, New York, Seoul, Sydney, Tokyo, and Hongkong for being the founder of the Youth Organization Voice of the Youth Network.

Finished BA Speech Communication and took his MA for Broadcast Communication at the University of the Philippines Diliman.

He believes that voice acting is an art that needs to be heard, to be recognized, and to be further developed. He used the youngest board member of the Advertising Suppliers Association of the Philippines and Animation Council of the Philippines, Inc. Currently, board member of the Philippine Marketing Association, Junior Chamber International (JCI) Makati and Ship for SouthEast Asian Youth Program Alumni Association.

He is a branding expert as well. He gives talks in different places around the country and imparts his knowledge in Communication, Voice Acting, Personal Branding, Guerilla Marketing, and Youth Empowerment and Development. The Pochology 101.

The VoiceMaster has also worked with various CEOs and Government Officials.

He produced Voice of the Youth Radio on DZME, Youth Service Radio on DZSR, Voice of the Youth TV, Creative Business TV, and Tek Tok TV at Global News Network and also worked as a director for Hero TV and Cinema One.

On June 12, 2003, he received the Youth Action Net Award sponsored by the International Youth Foundation in Washington D.C. USA and the Youth in Action Award by the Global Youth Action Network in New York City, USA.

In 2009, He was awarded the GoNegosyo Most inspiring entrepreneur by the former president of the Philippines, Gloria Macapagal-Arroyo.

Ladies and Gentlemen, the man behind Pochology,

The VoiceMaster Himself!

MR. POCHOLO DE LEON GONZALES

Check more of him on http://en.wikipedia.org/wiki/Pocholo_Gonzales

Public Relation

Just having a website isn’t enough to build a successful business. You need to get your name out there and establish yourself! We can help you do just that with our PR services.

We will help you develop creative media pitches targeted at industry reporters, journalists, bloggers and prodocuers. Then we will create a complete list of blogs, magazines, newspapers, radio, and TV outlets to pitch your brand and your products to. Finally, we will do a formal press outreach to secure media placement for your brand. We will also help you craft byline articles, and guest blog posts, for placement on websites and magazines.

Most brands don’t have enough time to manage their online presence, which is why we offer end-t0-end support. We will ensure that you’re getting a high return on investment for your social network usage and that it’s achieving your goals.

Social media management

We will take ownership of your blog and social network profiles and help you generate content daily to serve your audience. This includes editing, formatting, and scheduling blog posts, and publishing updates on your social networking sites. This will help you grow your audience, while saving you those precious hours that you can be using to run your business.

Brand monitoring

We will monitor your online brand mentions, through social networks, blogs, search engines, and other communities. We will set alerts for your name, your company’s name, as well as your competition and any industry phrases or topics. We will also create a protocol for both positive and negative mentions of your brand, so that you don’t receive negative publicity.

We construct marketing plans for brands that are looking to grow revenue, brand awareness and build a strong reputation. Our plans are strategic and focused on your long-term goals. We encourage every customer to start with a plan because it’s measurable and it shows you what you’re doing wrong and how to best employ technology to succeed. Each plan is custom to your needs and it takes three to five weeks to complete. Here are the five sections that are included in most client engagements:

Online presence analysis

A detailed analysis of your online presence, including your website, the search engine results for your name, and social networks. You will receive a report about what you’re doing right and what can be improved, as well as what additional tools you should be using to market yourself, including LinkedIn, Twitter, YouTube, and any industry related social networks.

Brand strategy

A complete strategy to help position you as an expert in your field. This includes a one-to-one discussion on your current situation, and your career/business goals. We will help you create a positioning statement, a mission, a vision, and a set of values for your brand.

Marketing and communication plan

Creative marketing ideas on how to promote you, your company, and your social media profiles. You will receive content suggestions, in multiple media forms, that they can use to distribute on their sites. You will also receive a list of journalists, producers, bloggers, and other people in your industry. This will help you build relationships with key influencers who can support your platform.

Search engine optimization (SEO)

An SEO report and recommendations on how to better optimize your internet presence in order to get more traffic and organic visibility in search engines such as Google, Yahoo!, and Bing. This will also help you stand out in places where people are already searching for your name, business name, or expertise.

Monetization funnel

We will develop a monetization funnel for you, so that you can make money from your web presence. This includes helping you create offerings, an email newsletter, and other marketing elements for lead generation and conversion.