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‣ Why Go Outdoor?

Advertising is an essential tool in the promotion of business. Billboards are one medium of outdoor advertising that is so powerful it gets your message across -- 24 hours a day!

‣ 10 Reasons You Should Choose Billboard Advertising

Sight...Nothing beats the bold, beautiful images printed in huge vinyl using digital processes. The audience can't help but look.

Sound... Didn't know billboards could talk back? It does, and it creates brand awareness.

Motion... Things are happening up there: visuals and texts.

Editorial Environment... In outdoor, the medium IS the message...encased in beautiful framework, wherever you want it to be.

Eyeballs... You can't beat outdoor for sheer audience size: traffic, schools, gatherings, market penetration that beats out TV and radio.

Efficiency... Outdoor has always been a best buy and each market will be happy to supply individual media comparisons, providing maximum visual impact.

Effectiveness... We have many success stories that have documented results and satisfied companies.

Adaptability... The explosion of out of home media in the last 10 years means there's a customized solution to any advertiser need: size-wise, location-wise.

Speed... New technologies have enabled faster production processes and quicker posting schedules.

Ease of Access... And when you're ready, the planning, buying and tracking of your campaign is easier than ever. Email us at getbillboards@steelart.ph

‣ How does outdoor complement TV, radio, newspaper, and internet?

We have cited some information from the Outdoor Advertising Association of America, Inc. (OAAA).

‣ Television (Broadcast and Cable) and Outdoor Ads

Outdoor reinforces television messages when viewers are away from their homes during the course of daily activities. It minimizes wasted coverage and improves an advertiser's campaign by providing the ability to target ad messages geographically. Television is expensive. Out of home reaches light TV viewers who are younger, mobile, and more affluent than heavy TV viewers.

‣ Radio and Out of Home

The combination of radio and out of home reaches a mobile audience, offering a balance of sight and sound. Radio messages are susceptible to channel surfing. Out of home can maintain the market presence of a brand featured on radio after listeners have switched stations. Radio is considered a frequency medium and out of home can increase the reach of a radio campaign by providing broad market appeal to radio listeners. [Outdoor Advertising Association of America, Inc.]

‣ Newspaper and Out of Home

Out of home can resolve some of newspaper's distribution shortcomings by offering selective targeting. Out of home penetrates newspaper zones that are too large for reaching neighborhood target areas. Newspapers have a short shelf life. Out of home can extend the life of a newspaper campaign by presenting ad messages in a marketplace 24 hours per day, seven days per week. Outdoor ad is increasingly important because readership rates are declining and will likely continue due to increasing numbers of alternate news sources. Out of home's very nature is unavoidable and impacts consumers lost to other source options. [Outdoor Advertising Association of America, Inc.]

‣ Internet and Out of Home

Internet and out of home advertising reach similar audiences. Both market to a younger, educated, affluent, and mobile audience. Out of home extends the reach and frequency of an Internet campaign when users are offline. The manner outdoor ads deliver the message is ideal for driving traffic to a website. Concise and direct to the point.

In its own special way, billboards reinforce and supplement newspapers (an in-home medium) and radio (an audible in-home or in-car medium). According to Roddey, an international outdoor advertising practitioner, &#ldqou;A 10-second commercial has approximately two selling frames. An outdoor board, with its 'reminder selling' frame is equivalent to a 5 - second commercial.&#rdqou; Well, the sooner the Filipino advertiser accepts this, the better.

Reference:
http://outlookph.blogspot.com/2008/03/oaap-overview-from-adboard-website.htm
http://www.oaaa.org/marketingresources/factsandfigures/mediacomparison.aspx

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