The Philips AVENT Story

In 1984 the AVENT brand was born with the introduction of a baby feeding bottle that set the standard for feeding bottles worldwide.

It was the owner of the company Edward Atkin, who first noted how standard feeding bottles were simply not up to the task. The bottle nipples were hard, long, and narrow and the bottles awkward, unstable and difficult to fill.

Edward set about designing a feeding bottle that would become the next best thing to breastfeeding. What he produced was the best designed, best engineered baby feeding bottle in the world. The Philips AVENT bottle has a wide neck and base for easier cleaning and filling.

Its nipple was the first to be made entirely of odorless, tasteless silicone; soft and broad in shape it was as close to nature as he could make it and has a unique venting system to help reduce colic in the newborn. So it's no surprise that more mothers choose Philips AVENT than any other feeding bottle. From this point the Philips AVENT brand went on to rethink the design of many baby feeding products.

In September 2006, Philips, a global leader in lifestyle, healthcare and technology was united with AVENT. These two companies, both with histories of innovation, are a perfect fit. Philips, in its commitment to promote well-being, develops lifestyle products that make good health easier to achieve. This commitment works in tandem with the AVENT goal to create the highest quality baby care and feeding products in the world. Working together, Philips AVENT can offer simpler lifestyle choices that make caring for your baby even easier.

No matter what choices you make concerning the care of your baby, we strive to remain the best source for products that support those choices. So we invite you to re-visit the website often, to see what's new at Philips AVENT. We hope you are as excited as we are about the changes ahead.