Kwentong Negosyo magazine for filipino micro-entrepreneur

Kwentong Negosyo Magazine
The Magazine for Filipino Micro Entrepreneurs

The Concept

Kwentong Negosyo is the first- of- its kind magazine for micro entrepreneurs presented in Filipino language to primarily serve the local microfinance community. This community is represented by microfinance institutions composed of non-governmental organizations, cooperatives and rural banks operating all over the country with an estimated collective outreach of 1.0 million micro entrepreneurs actively availing of small business loans, savings and micro insurance services.

Kwentong Negosyo believes in the power of knowledge to boost confidence to start, grow and transform an idea into a profitable and socially- responsible business. It aims to inspire micro entrepreneurs to dream of growth and sustainability by sharing real-life experiences and success stories of entrepreneurs who like the target readers started with very little. Stories are supported  with practical and simple business toolkits. The vision of Kwentong Negosyo is for its regular readers to operate thriving micro and small enterprises that meets economic profitability, social responsibility and environmental sustainability.

The magazine comes out every two-months in 24 pages, 8.5” x 11” in size and in blazing full color to evoke the joy and promise of entrepreneurship. Kwentong Negosyo retails at P50.00 a copy.

The Editorial Content

Kwentong Negosyo covers the following content:

·        Personality profile highlights successful business start-ups, business expansions, enterprise transition, among others;

·        Service pieces feature ‘how to’ articles such as “ Ten Ways to…” that tell readers how to get the goods, develop financial discipline, do the things or achieve goals;

·        Business trends update readers on developments in business as well as alert them on business opportunities such in the following sub-themes in 2008: micro franchise, agribiz, science and technology, finance, and fair trade corner;

·        Business assistance provides readers with a range of services available and network of service providers;

·        Business calendar/news announces relevant events;

·        Feedback zone provides space for readers to connect with the magazine, its experts and fellow readers, e.g. letters to the editor, opinion pages, etc.

• Regular magazine sections feature the editorial, advocacies, health and wellness, etc.
  
  Circulation                                                

  Kwentong Negosyo magazine is distributed nationwide through its network of institutional partners composed of micro finance organizations and major magazine outlets.

   

  Luzon gets the 46% share of the circulation while Metro Manila covers 36%, Mindanao with 10%, and Visayas, 8%. Pass on readership is estimated at 50,000 individuals.
  
  Available at all BOOKSALE, Filbar's, Peso Saver and Events Magazine outlets nationwide. Avail of our one year subscrition package. E-mail us at kwentong_negosyo@yahoo.com.ph or contact us at +632 632 9950.
  
  -tey